ICICI bank has a strong foothold amongst the Indian private banks. It has a base of over a lakh customer, and is looking further to embark on a wider branding exercise for its flourishing private banking business.
Anup Bagchi ICICI SGM Global Private Banking said, “We now have a base of over one lakh private banking customers and in a couple of months we start branding the division to help the new generation develop relatedness with the bank."
There has been growth in the financial sector with top executives working with MNC taking home fatter pay packets, with employee stock options and small and medium enterprises on the accent.
Private banking involves specialized financial and investment advisory services for high net worth individuals through relationship managers.
Bagchi said the bank plans to double the number of relationship managers which explains the inherent demand from the sector.
Apart from the four metros cities, the cities like Pune, Nasik, Banaglore and Chandigarh, having large industrial activities too are providing the opportunities for private banking.
Bagchi further added, in the months to come, ICICI will develop special lounges for its private banking customers in 20-25 metopolitian and bigger cities. "The lounges are a way to provide the aspirational value to the customers, who have had a long association with the bank."
Apart from the four metros cities, the cities like Pune, Nasik, Banaglore and Chandigarh, having large industrial activities too are providing the opportunities for private banking.
Bagchi further added, in the months to come, ICICI will develop special lounges for its private banking customers in 20-25 metopolitian and bigger cities. "The lounges are a way to provide the aspirational value to the customers, who have had a long association with the bank."
No comments:
Post a Comment